Pengembangan Media Promosi Berbasis Web Portal pada Pariwisata Taman Mang Can Benteng di Desa Banjar Negara Lahat

Abstract

This development research aims to produce web portal-based promotional media for Taman Mang Can Benteng tourism in Banjar Negara Lahat Village. This research is a development research using the ADDIE model which is modified into four stages (Analysis, Design, Development, and Implementation). Data collection techniques used in this study were interviews, questionnaires, and observation. The feasibility or validity of the media was assessed by a team of experts, namely material experts, media experts, and linguists. Data analysis was performed using a Likert scale. The implementation of web portal-based promotional media was carried out in two stages, namely a one-to-one trial conducted by three respondents and a small group trial with 10 respondents to assess the attractiveness of the TMC Fort Lahat tourism web portal media. The results of this study are web portal-based promotional media which has a feasibility level in the material aspect of 91%. Furthermore, the media aspect with a percentage of 97%. Meanwhile, in the aspect of language, it gets a score of 94%. Web portal-based promotional media has a feasibility level of 94%. Product implementation in one to one trials was 95.83% and small group trials were 92.5%. This proves that the web portal-based promotional media for TMC Fort Lahat tourism is categorized as very feasible and interesting. So that it can be used as a medium for tourism promotion.